The Digital Pass and Loyalty Solution You’ve Been Waiting For

Say “goodbye” to expensive physical membership cards. Give your members access to their card straight from their phones, while also offering an engaging loyalty program that brings them back again and again.

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Trusted by many of the nation's favorite visitor attractions:

  • Fort Worth Zoo
  • Memphis Zoo
  • Sunset Zoo logo
Why PassPlay

Best-in-class Digital Pass

Why PassPlay

Best-in-class Digital Pass

  • Robust Integration - PassPlay integrates with all the major membership systems, including Altru, Centaman, Gateway, ACME Ticketing, Tessitura, Accesso, and many more.

  • Native Mobile Wallet - Every membership includes the option for members to load their digital passes into Apple Wallet or Google Wallet.

  • Value Beyond the Pass - PassPlay’s best-in-class architecture keeps members engaged beyond the digital pass. Members can access a map of your attraction, upcoming events, and even loyalty rewards.

  • Automated Renewal Notifications - Automated push notifications remind your members to renew their membership. Members can tap on the notification to step straight into a renewal purchase, and their pass will automatically update once the renewal is purchased.

Why PassPlay

Revolutionary Loyalty Program

Why PassPlay

Revolutionary Loyalty Program

  • No Technology Burden - Ready to go in hours, not months or years. The PassPlay loyalty system requires no outside system or programming to get set up and operational.

  • Custom Rewards - Offer a special one-on-one experience, select event tickets, free parking, or even exclusive discount codes. Your rewards are 100% in your control.

  • Create Points of Interest - After members check in, they can earn more reward points by scanning specific points of interest (once per day) you control and manage. A great way to drive traffic to all you have to offer!

  • No Additional Cost - That’s right. PassPlay’s loyalty system requires no additional cost to setup and start using! You’ve waited long enough for a loyalty solution that works.

Software compatibility

Integrates with

  • Blackbaud
  • Gateway
  • Centaman
  • Acme
  • Tessitura
  • Accesso

New partners being added regularly. Don’t see your provider? Just ask - these are just a few of the providers we work with.

Fast Stats

An innovative solution with an undeniable impact

The data is clear - there is a high demand for digital passes and mobile loyalty engagement in the marketplace. PassPlay offers a significant opportunity for you to offer more value to your members while creating greater engagement, promoting a sustainable vision for the future, and saving money.

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  • Stat 1

    38 %

    of museums currently offer a digital membership option.

  • Stat 2

    30 %

    of museums cite the transition to digital membership as their #1 priority this year.

  • Stat 3

    67 %

    of adult smartphone users want digital loyalty and/or membership cards.

  • Icon

    55 %

    mobile wallet adoption rate as of 2020